In 2004 Chris Hartley was one of the pioneers behind the launch of Global Hotel Alliance (GHA), and since 2006, has led its growth in forging a unique collaborative alliance, which enables independent, privately-owned hotel brands to compete with the world’s largest hotel companies. Today GHA represents a collection of 40 brands with over 800 hotels in 100 countries, and offers a shared loyalty platform to 23 million customers. Chris is a graduate of London University, where he obtained his Bachelors’ degree in French and German, before going on to complete his post-graduate studies in hotel business administration at Manchester University. He also holds an MBA from NEOMA Business School.